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Last updated:
October 23, 2024

alphabeats and The Ram Collective launch innovative NIL partnership focusing on mental fitness for Colorado State University athletes

alphabeats, a leader in mental performance technology, has joined forces with The Ram Collective, a newly formed Name, Image, and Likeness collective supporting Colorado State University athletes. Together, the companies are helping CSU athletes build their personal brands and businesses, while also equipping them with alphabeats’ tools and resources to enhance their athletic performance.

The partnership, one of the first initiatives for The Ram Collective since its October 10th launch, represents a new frontier in NIL programs. By focusing on mental fitness – an often overlooked aspect of athletic training – this collaboration addresses a critical need in athlete development. 

"This partnership with alphabeats sets the standard for how we want to approach the marketplace," said Todd Eakes, Executive Director of The Ram Collective. "We're not just brokering deals, we're investing in our athletes' development. alphabeats' expertise in mental fitness makes them an ideal partner for this pioneering program."

Participating CSU athletes, including prominent members from the women's basketball team and football team, will integrate alphabeats' mind training program into their daily routines while sharing the journey with their social media communities. alphabeats’ program fuses popular music with advanced neurofeedback technology to deliver short, HIIT-like "mental workouts" that enhance focus, cognitive performance and recovery.

"In the fast-growing NIL market, quality and authenticity are crucial,” said Jorrit deVries, CEO of alphabeats. “Our partnership with The Ram Collective exemplifies this, offering students performance- and life-enhancing opportunities that also prepare them for long-term success in athletics and beyond."

The partnership, which was facilitated by alphabeats partner and Nationsbest Football's CEO Robert Smith, comes at a pivotal time for CSU athletics, as the university prepares to move to the PAC-12 conference. By prioritizing mental fitness alongside physical training, CSU athletes will be well-positioned to face new challenges and compete at the highest levels. 

About alphabeats

alphabeats envisions a world where everyone can train their mind without limits, becoming the directors of their attention, flow, and focus. This vision comes to life with a pioneering approach that fuses curated music and neurofeedback technology, enabling athletes to master their mental performance. alphabeats is designed for athletes looking to push the boundaries of mental resilience, focus, and recovery. By offering a unique pathway for enhancing mind-body synergy, alphabeats sets new standards in athlete training. Discover more about the vision and join the movement towards boundless mental training at listenalphabeats.com, and follow the journey on Instagram, Meta, YouTube, and LinkedIn.

About The Ram Collective

The Ram Collective is a membership association made up of former Ram players across all sports focused on connecting with current CSU student athletes helping them grow and thrive in the new era of NIL and collegiate sports. Learn more at TheRamCollective.com and on X, Instagram and LinkedIn.