about alphabeats

Empowering Athletes to Reach New Heights

Discover Our Vision, Expertise, and Innovative Approach to Performance Enhancement

Our story

We’re taking training to a whole new level.

At Alphabeats, we make it possible for athletes to train their brain as hard as they train their body. With our neurofeedback technology, athletes can now train their brain as intensely as they train their body. Unlocking next-level mental performance, we're excited to lead the way in this exploration.

Our technology goes beyond brainwaves—it uncovers new possibilities, skills, and depths of focus and flow. We're challenging the limits of what we're capable of.

This year, we're introducing our neurofeedback technology to top athletes, enabling them to master their mind and performance. They're setting a new standard for what's possible, inspiring us all.

Our vision is a world where everyone can train their mind without limits, becoming the directors of their attention, flow, and focus.Peak mental performance isn't innate; it's something we train for. And this is just the beginning.

The team

Meet Our Team of Passionate Innovators

Dedicated Experts Driven to Redefine Athletic Performance

Han Drikx

Han Dirkx

Chief Executive Officer / Co-founder

Jur Vellema

Jur Vellema

Chief Medical Officer / Co-founder

Elroy Verhoeven

Elroy Verhoeven

Product Manager

Evelijne Hart de Ruijter

Evelijne Hart de Ruijter

Research Lead

Johan Kortas

Johan Kortas

Intellectual Property / Innovation Lead

AD Denissen

Ad Denissen

Neuroscientist / Researcher

Jacobus Meulen

Jacobus Meulen

Software Engineer

Joep de Groot

Joep de Groot

Signal Processing Engineer

Yuri Zalvov

Yuri Zalvov

Tech Lead

Luke Ignjatovic

Luke Ignjatovic

Product Designer


Frequently Asked Questions

Find answers to commonly asked questions about our alpha wave training, app features, and the waiting list process.

What is alpha wave training?

Alpha wave neurofeedback training is a form of biofeedback therapy that uses real-time displays of brain activity—most commonly electroencephalography (EEG)—to teach self-regulation of brain function.

Alpha waves are one type of brain wave, detected by EEG, that oscillate between 8 to 12 Hertz. They are usually associated with a relaxed, meditative, and creative state.

With Alphabeats neurofeedback training, you’re provided with real-time feedback about your alpha brain wave activity via music. You’ll hear changes to your personal soundtrack that correspond to changes in your alpha activity.

The goal of this process is to help you learn how to consciously increase your alpha wave activity. Over time, with repeated training, you’ll learn to enter this relaxed, creative state more easily, which can help reduce stress, improve motor coordination, enhance focus and decision-making.

How does the app work?

Alphabeats is designed to be enjoyable and easy to use. Upon subscribing through the Alphabeats website, you’ll receive your Brainbit EEG headband directly to your door. You’ll also receive a welcome email explaining how to get started with the app.

Once you receive your headband, you can start training immediately. Your first weeks of training are dedicated to a foundational program, designed to familiarize you with the app and customize your training experience. Your training plan is designed to be flexible, featuring multiple sessions per week that are tailored to your personal needs and preferences. Each session's duration is adjustable to fit within your schedule, varying between a quick 10-minute session and a more in-depth 30-minute session.

What do I need?

You need a smartphone (see types of phones), a headset or earbuds, an internet connection and a relaxed place to sit.

Do all mobile phones work with Alphabeats?

The Alphabeats app is compatible with most smartphones. Apple and Android.

Is alphawave training safe?

Alpha wave neurofeedback training is completely safe. It’s a non-invasive method of self-regulation training that involves learning new patterns of brain activity through music. There is no electrical stimulation to your brain.

Why do we have a waiting list?

Alphabeats is developed for professional athletes, so delivering to professional teams takes precedence in our initial launch. That said, we believe in empowering all committed athletes with mental training tools to perform at their best. We’ve started a waiting list for athletes not associated with a professional team, who wish to incorporate Alphabeats into their training regimen.

How can I join the waiting list?

Simply sign up here and we’ll notify you when you’re at the top of the list!

How long will I have to wait to access the app?

Headband delivery and app access will begin in October 2023. Depending on where you live, the delivery of your headband can take 3-10 working days. After receiving your headband you can immediately access the app and start Alphabeats. Your exact delivery date will be determined by your position on the waiting list and we’ll be sure to keep you updated throughout the process.

Can the app be used by anyone, or is it only for professional athletes?

Alphabeats is developed to improve the highest mental performance standards for professional athletes. That said, the Alphabeats mental training system is incredibly easy to use. Anyone looking to optimize performance and recovery can benefit from Alphabeats. Professional athletes specifically are required to maintain deep focus in periods of enormous pressure. This is where alpha wave training shines. Please note that Alphabeats is not a replacement for medical interventions.

What if I have technical difficulties with the app?

If you have any issues, please contact us.

What hardware do I need for Alphabeats?

Our mental training system requires a Brainbit EEG headset, which we supply with your subscription. Brainbit headbands are the best at-home EEG device currently available. In addition to your headband, you’ll need a smartphone and headset to listen to music—that’s it!

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