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Last updated:
September 27, 2024

From Olympic podiums to content platforms – our journey with Amaze

When we first developed alphabeats, our goal was to give elite athletes a mental edge. Of course, anytime someone hears about our technology, their mind buzzes with a variety of other people and professions who would benefit from this special blend of neurofeedback, which uses your favorite music to train your mind to the optimal flow state.

That journey is leading us to exciting collabs, such as this one that we are thrilled to announce:  a partnership with Amaze, a leading all-in-one creator commerce solution. Together, we're bringing the same cutting-edge neurofeedback tools used by Olympians to content creators worldwide.

Why creators? When compared to athletes, there are some striking similarities in their mental challenges:

  • Pressure to perform consistently at peak levels
  • Need for intense strategic focus and creativity at crucial moments
  • Ability to bounce back quickly from setbacks 
  • Managing public expectations and criticism (hello, social media trolls!)
  • Balancing intense work periods with necessary downtime 

Just as athletes face the pressures of competition day, creators grapple with algorithm changes, tight deadlines, and the constant demand for fresh content. Both require a mentally fit and resilient mindset to excel.

So, how does our technology make the leap from the sports field to the creator's studio? It's simpler than you might think. At its core, alphabeats is like HIIT for your brain. Just as High-Intensity Interval Training gives your body quick results, we help you train your mind to access optimal brain states.

Here's how it works:

  • You choose your favorite music through our app and put on the EEG headband
  • alphabeats monitors your brainwaves in real-time
  • When your mind drifts from an optimal state, the music subtly changes
  • This cues you to refocus, training your brain to maintain peak performance states.

The same technology that helps swimmers find their 'flow' before a race can help a content creator maintain focus during a marathon editing session or stay calm during a live stream.

Our partnership with Amaze is more than just a new product offering—it's a bridge between two worlds, bringing the mental toughness of elite sports into your creative space.

Ready to train your mind like an Olympian and take your content to the next level? Go here to start the journey today. Your brain (and your audience) will thank you.