EINDHOVEN, 16 February 2021. AlphaBeats to pitch in the Wearables & Wellbeing category


AlphaBeats, a healthtech startup based at High Tech Campus Eindhoven, is selected as a finalist in the Wearables & Wellbeing category for the 11th annual SXSW Pitch®. SXSW is the festival where music, tech and entrepreneurship meet, where people come to relax and find inspiration … the perfect venue for AlphaBeats. 

SXSW Pitch is the marquee event of South by Southwest® (SXSW®) Online (March 16-20, 2021), where leading startups from around the world showcase some of the most impressive technology innovations to a panel of hand-picked judges and a virtual audience. Out of the more than 500 companies that applied to present at SXSW Pitch 2021, AlphaBeats was selected among the 40 finalists spanning eight separate categories.

2021 Categories include Artificial Intelligence, Robotics & Voice, Enterprise & Smart Data, Entertainment, Gaming & Content, Future of Work, Health, Wearables & Wellbeing, Innovative World Technologies, Smart Cities, Transportation & Logistics, Social & Culture.

The two-day event will be presented on Wednesday, March 17th and Thursday, March 18th during SXSW Online. The winners for each category will be announced during the SXSW Pitch Award Ceremony on Thursday, March 18th at 3:05 pm.

AlphaBeats will present along with four other companies in the Wearables & Wellbeing category on February 23. 

AlphaBeats is the perfect mix of music and tech – all in one app – to help users relax and inspire.

AlphaBeats combines biofeedback technology with music to drastically reduce the effects of stress. With this, the startup fights the other global epidemic less visible than Covid-19, namely chronic stress. 

AlphaBeats has the sole, exclusive rights from Philips to use the electronics giant’s audio neurofeedback algorithm. That algorithm, combined with artificial intelligence, uses biofeedback signals to enhance the user’s favorite music. As you relax, music fidelity increases. 

“Combined with AlphaBeats’ first-of-its-kind braintech, your phone turns into a biosensor measuring how stressed you are,” said CMO and co-founder Dr. Jur Vellema, who is a surgeon. “And the best part is, you don’t have to buy fancy headsets. You can use your phone, which means we’re hardware-agnostic.”

“We’re excited to take the stage next to some of the most ambitious startup talents in the world with the creative new ideas to change it. We’re looking forward to showcasing our solution to a global audience and to connect to the SXSW ecosystem,” said AlphaBeats CEO Han Dirkx.

“SXSW Pitch is having an incredible year in the recruiting, and showcasing of, the best and the brightest startups from around the globe. Despite the global pandemic, the startup community has responded positively to our call for participation, and with this SXSW is able to feature an incredible class of startups that we believe will change the landscape of the technology world,” said SXSW Pitch Event Producer Chris Valentine. 

About AlphaBeats:

AlphaBeats, founded in 2019, is an Eindhoven-based healthtech venture that uses Philips technology and implicit learning to lower stress by a factor of three by simply listening to music as little as 10 minutes per day. AlphaBeats directly improves quality of life, making users feel more fit and healthy and giving them a higher level of resilience.

Read also the SXSW press release.


Contact information:

Han Dirkx, CEO AlphaBeats


+31 6 45790013