Before the pandemic, the World Health Organization declared stress the epidemic of the 21st century. AlphaBeats was founded in 2019, so we were well on our way to building a healthtech company that would create a new routine for mental well-being.

Fast forward to late 2020 and the world was experiencing unprecedented high stress levels. There was no way to know then our solution could potentially become so important to a large percentage of the global population.

As health insurance companies saw demand for mental health services skyrocket last year, they looked at innovative ways to help their customers … and fast.

Now insurers are partnering with mental health apps to provide a range of solutions to their customers, giving them the control to help manage stress levels.

According to a January 2021 Stat article, “The question is no longer whether technology will transform mental health care, but when and how it will occur.” David Mou goes on to say:

“The Covid-19 pandemic has taught us that health care can be transformed rapidly and successfully. The behavioral health needs resulting from this pandemic are likely to require even more profound changes. The technology revolution can meet this emerging public health need, but only if we focus innovation on the problems that matter and create the incentives to ensure success.”

We think a “problem that matters” is improving mental well-being and empowering individuals to manage stress related to all areas of life – not just Covid-19.

We also think the easier it is for people to use our technology and app, the more likely they are to establish new routines and train their brains to relax.

Health insurer Kaiser Permanente sees the opportunities to make mental health care more accessible.

Trina Histon is Senior Principal Consultant in Prevention, Wellness, and Digital Health at Kaiser Permanente’s Care Management Institute. She’s currently co-lead on Kaiser Permanente’s enterprise-wide effort to deploy an ecosystem of digital mental health tools to support emotional wellness for members. (You can read the Kaiser Permanente mental health and wellness digital ecosystem case study here.)

Histon makes the case for adding mental health apps to workforce wellness programs in her June 2020 article, and she offers tips on how to find the right ones.

She points out, “Mobile apps, while not a replacement for mental health services, are one way to extend self-care support and can be a great complement to your corporate wellness programs.”

No alt text provided for this image

We couldn’t agree more. We think insurance companies and corporate well-being programs should think unconventionally in these very different and difficult times. It’s time to embrace technology for good and get it to people when and where they need it, which is literally in the palms of their hands: their smartphones.

Form the article: “In the U.S., there’s a high demand for mental health resources. Nearly 56% of American adults have wanted to or tried to get mental health treatment for themselves or their loved ones. As the country copes with the stress and anxiety from COVID-19, this demand has increased. People are seeking virtual mental health services, like mobile apps, to find support and relief during the pandemic.

With the growing importance of physical distancing, it’s no surprise that people are becoming more open to virtual mental health services. Even though mobile apps aren’t meant to be a replacement for clinical therapy, they do offer convenience, privacy, comfort, and access to self-care whenever someone needs it. And it’s all right at their fingertips.

So, what’s the AlphaBeats solution?

It’s easy.

Open the AlphaBeats app, slip on your headphones, connect your wearable and choose your favorite playlist. AlphaBeats constantly measures how your body and your mind react to the music and subtly adapts the intensity of the music to fast-charge you to the “alpha state,” decreasing beta brain waves and increasing alpha brain waves. All you need is a smartphone, headphones, our app, music you love and 10 minutes a day.

Also, read: The data is in: Here’s how wearables are key to improving mental well-being